Digital health can be a powerful growth driver for insurers – but only if the services are used. And in most cases, that’s exactly where the real challenge lies.
Digital health services can deliver strong returns for insurers – but how they do so depend on the market and the product. A complementary health insurance with a gatekeeper model is very different from life insurance or statutory health insurance with unlimited service use
From our experience, these are the most common ways digital health services pay back:
- Attracting more customers
- Attracting more profitable customers (positive selection)
- Reducing claims costs through better care steering (e.g. directing members to network providers or the right specialist immediately)
- Lowering claims costs through automation and self-service (e.g. symptom checkers)
- Reducing claims costs through positive health outcomes (e.g. proper blood sugar management for diabetics)
- Increasing loyalty through higher value and better customer experience (useful services, longer service hours, faster service)
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