During Wellmo’s almost 10 years of working with insurers, we have seen the same story play out too many times. The rise – and fall – of in-house digital health projects. Of course, every case is unique. But the pattern is strikingly similar.
How it usually begins
A group of digital health enthusiasts inside an insurer is tasked with building something new. A service that:
- transforms the insurer from a payer of claims to a true health partner
- attracts new customers and builds loyalty
- improves members’ health and reduces claims costs
The ambition is high. The project is labeled strategic. Excitement builds. And then comes the familiar conclusion:
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