Länsförsäkringar (LF), Sweden’s largest insurance company, is a pioneer in digital health services. Already in 2013, Länsförsäkringar launched Health Portal, which offered various health services and content to their health and life insurance customers. Initially, each service required its own registration, separate app download, and unique authentication process. This fragmented approach led to poor user experience, resulting in lower adoption rates and unrealized return on investment.
Summary
Wellmo’s health engagement platform was used to bring together all services into a consistent, LF branded and personalized health app, ‘Hälsa och Vård’ or ‘Health and Care’ in English. Since implementation, customer satisfaction and service utilization have increased significantly, with 30% of new claims now being processed automatically and another 30% showing improved handling efficiency. These improvements translate into multimillion euro annual savings for Länsförsäkringar.
Encouraged by the success, Länsförsäkringar is expanding its digital health services and has established a new health company to pursue growth opportunities.
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